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Robert M. Kerr Food & Agricultural Products Center

FAPC Flash - Social media training to help companies grow their businesses

Oklahoma State University’s Robert M. Kerr Food & Agricultural Products Center is offering a Marketing with Social Media training from 8 a.m. to 3 p.m. on Sept. 8 in room 120 FAPC.

(Stillwater, Okla. – Aug. 10, 2016) Like a Facebook page, follow on Twitter, share a link, subscribe to a blog feed, create a board, choose a filter ... Just a few of the many buzz phrases circulating in today’s social media realm. With the introduction of various social media platforms, a transformation has occurred in the online communication landscape.

Oklahoma State University’s Robert M. Kerr Food & Agricultural Products Center is offering a Marketing with Social Media training from 8 a.m. to 3 p.m. on Sept. 8 in room 120 FAPC.

“Many companies want to be involved in social media networks, but they do not know how to successfully manage their sites once they create a social media presence,” said Mandy Gross, FAPC manager of communications services and co-chair of the workshop. “This training was designed to give helpful information about how to effectively use social media to keep audiences engaged and grow a business.”

Using social media as a means of distribution and interaction is a useful way for companies to market themselves in addition to what they are already doing, Gross said. Companies can reach new audiences through social media outlets, which in turn, can attract new customers.

The workshop will teach skills needed to effectively engage in the online social community, said Andrea Graves, FAPC business planning and marketing specialist and co-chair of the workshop.

“This training should appeal to any Oklahoma business that wants to learn more about social media from individuals who are wanting to get started on social media sites to those veterans who are already managing sites,” Graves said. “Participants of the training will learn how they can use this growing avenue to broaden their marketing efforts.”

Participants will hear from social media experts on fulfilling a social media checklist, keeping social media “social,” finding meaning in metrics and ideas for useful content. An “Ask the Experts” session will give participants an opportunity to ask questions that will benefit their own social media plan.

Attendees also will participate in small group discussions to learn how to keep social media content visual.

“FAPC is excited about the opportunity to help businesses by offering the Marketing with Social Media training,” Gross said. “The training is packed full of useful topics and knowledgeable speakers that will benefit those wanting to learn more about social media.”

Registration deadline for the training is Aug. 26. The cost to register is $175 per participant, which includes lunch, snacks and training materials. A $25 fee will be charged for participants who fail to cancel or attend.

Visit www.fapc.biz/workshops/marketingwithsocialmedia or contact Karen Smith at 405-744-6277 or karenl.smith@okstate.edu to register for the training.

FAPC, a part of OSU’s Division of Agricultural Sciences and Natural Resources, helps to discover, develop, and deliver technical and business information that will stimulate and support the growth of value-added food and agricultural products and processing in Oklahoma.

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CONTACT:

Mandy Gross
Robert M. Kerr Food & Agricultural Products Center
144 FAPC
Stillwater, OK 74078
Phone: 405-744-0442
Fax: 405-744-6313
E-Mail: mandy.gross@okstate.edu

Oklahoma State University, U.S. Department of Agriculture, State and Local Governments Cooperating. The Oklahoma Cooperative Extension Service offers its programs to all eligible persons regardless of race, color, national origin, religion, sex, age, disability, or status as a veteran, and is an equal opportunity employer.