You are here: Home / Publications / eNews / Fourth Quarter 2019

Fourth Quarter 2019

View FAPC activity that occurred during the fourth quarter of 2019 in the FAPC eNews.

About FAPC: Adding Value to Oklahoma
Featured Activity: Val's Distributing Assists MIO Emerging Companies
Economic Impacts: Fourth Quarter 2019
Food Industry Project: Sigma Food Engages in Product Development
Research Area: Economics and Rural Development - Rodney Holcomb
Featured Video: Fake Meat, Real Facts
Featured Photo: Staff Distinguished Service Award
Featured Article: FAPC predicts Top Food Trends for 2020
Activity at FAPC: Fourth Quarter 2019
Fast Fact: 2019 Annual Report: A Year of Innovation


“We hope this email finds you well, and you are staying safe during this unprecedented time. While we are in unchartered territory with the spread of COVID-19, agriculture and value-added food production remains essential for the state of Oklahoma, as well as the nation. We are continuing to focus on programs, projects and activities that support innovation and growth of the food and agricultural business sectors.” –– Roy Escoubas, FAPC Director

Q&A: Impacts of COVID-19 on the Food Industry

ABOUT FAPC: Adding Value to Oklahoma

FAPC, a part of OSU's Division of Agricultural Sciences and Natural Resources, discovers, develops, and delivers technical and business information that stimulates and supports the growth of value-added food and agricultural products and processing in Oklahoma.

FEATURED ACTIVITY: Val's Distributing Assists MIO Emerging Companies

Val’s Distributing, a Tulsa, Oklahoma, based company, was founded by Val Brewer and Vern Langenberg in 1976. Val’s Distributing was created as a business opportunity to deal directly with small independent retailers to consolidate the stock of several meat companies into a distribution center and deliver directly to small independent stores in the Tulsa and Oklahoma City areas.

George Donker, now the principal owner, confirmed while the industry and company has changed over the years, Val’s Distributing provides a personalized approach to serving these retail stores, particularly the smaller grocery stores, in their distribution area and has earned customer loyalty and continued repeat business. The company maintains a 22,000 square-foot facility and carries meat items such as boxed beef, fresh pork, poultry and processed meats, as well as cheeses, bakery items and seafood. Val's has recently added all-natural, antibiotic-free organic products to their product line and a full line of Hispanic products. The company services customers throughout Oklahoma, parts of Kansas, southern Missouri and northwest Arkansas.

Recently, Val's has assisted several Made in Oklahoma Emerging Companies that have had difficulty finding a reliable distributor for their products since being removed from the Associated Wholesale Grocers warehouse in Oklahoma City due to the closing of the Ft. Worth, Texas, warehouse and moving that inventory to the Oklahoma City distribution center. The AWG facility in Oklahoma City was forced to optimize its warehouse space for high-volume items and eliminate lower-volume items, such as those being manufactured by the MIO Emerging Companies.

Val's accepted five initial Emerging Companies to join its distribution program, including Ace in the Bowl Salsa, Della Terra Pasta, Diane’s Signature Dressing, Suan’s and Lovera’s Cheese. Val's will consider additional companies later, depending on the success of the initial five who start the program. Each company has enjoyed success in working with Val’s, and each has increased their sales and acquired new customers. This has been a successful activity for Val’s and for the small Emerging Companies, all of which have been incubated through FAPC.

ECONOMIC IMPACT: Fourth Quarter 2019

FAPC strives to add value to Oklahoma by providing economic impact to the state. Following is an estimate of economic impact during the third quarter of 2019. These estimates represent the sales revenue of products that were the object of work at FAPC.



FOOD INDUSTRY PROJECT: Sigma Foods Engages in Product Development

Sigma Foods continued to engage in product development activities at FAPC. The company manufactured and cooked developmental batches of products, including chicken frankfurters, chicken bologna, smoked chicken sausage, smoked turkey sausage, smoked meat sausages, andouille sausage and chicken breast products. The products were packed and shipped to Phoenix, Arizona, for the company's corporate sales and marketing executives to evaluate.

RESEARCH AREA: Economics and Rural Development - Rodney Holcomb

Rodney Holcomb is an agribusiness economist at FAPC. His general interest areas include:

  1. Rural and food industry economic development.
  2. Economic implications of value-added food processing and food policies.
  3. Economic implications of the use and/or creation of feedstocks for bio-energy.
  4. Competition assessment and target market identification.
  5. Continued work in the area of small meat processors and micro-breweries/distilleries.


FEATURED VIDEO: Fake Meat, Real Facts

The Impossible Burger has made its way into restaurants and has quickly become popular. Burger King debuted the Impossible Whopper and claims it tastes just like the beef version. McDonald’s introduced the PLT, and Qdoba now offers an impossible taco. These new products have many consumers believing they are healthier options than red meat. But, with all the hype, are the meat alternatives nutritionally better for consumers? Watch this video to find out!

FEATURED PHOTO: Staff Distinguished Service Award

Congratulationsto FAPC's Palgunan Kalyanaraman and Karen Smith for being selected as 2019 Staff Distinguished Service Award Semi-Finalists by OSU's Staff Advisory Council for their dedication and contributions to the university.

FEATURED ARTICLE: FAPC Predicts Top Food Trends for 2020

Protein options, refrigerated snacks, a new generation of foodies and more are on the menu for 2020, as FAPC selects the hottest food trends for the upcoming year.

Read More

ACTIVITY AT FAPC: Fourth Quarter 2019

Building graphic

40 Key Client Projects.
13 Process Authority Letters.
21 Nutrition Label Sets.
42 Visitor Sessions and Tours with 1,145 Guests.
80 Media/News releases, Extension Reports and Feature Articles.
20 Continuing Education and Training Events wit 448 attendees.
33 beef, 21 hogs and 6 Sheep and Goats Harvested or Processed.


FAST FACT: 2019 Annual Report - A Year of Innovation

Image of 2019 Annual Report.

FAPC published its 2019 Annual Report: A Year of Innovation. The report highlights the impacts FAPC had on the food industry, donors and giving back, and faculty research conducted in 2019.

“The impacts FAPC had on the food and agricultural industries in the state in 2019 are tremendous," said Roy Escoubas, FAPC director. "From education and training sessions to client projects and food safety assistance, FAPC continues to be a resource for food processors.”

Read More